After analyzing a normal conversation between a husband and wife for an hour, Gottman can predict whether that couple will be married in 1. If he analyzes them for 1. But if he analyses them for only three minutes, he can still predict with high accuracy who will get divorced and who will make it.
This is one example of when. Ekman claims that the face is a rich source of what is going on inside our mind and although many facial expressions can be made voluntarily, our faces are also dictated by an involuntary system that automatically expresses our emotions.
He criticizes Gladwell for propagating unscientific notions: As naturopathic medicine taps into a deep mystical yearning to be healed by nature, Blink exploits popular new- age beliefs about the power of the subconscious, intuition, even the paranormal. Blink devotes a significant number of pages to the so- called theory of mind reading.
While allowing that mind- reading can. That belief is false. She writes: Gladwell often speaks of the importance of holism to unconscious intelligence, meaning that it considers the situation as a whole.
At the same time, he stresses that unconscious intelligence relies on finding simple underlying patterns. However, only when a situation is overwhelmingly determined by one or a few interacting factors is holism consistent with simple underlying signatures. In many situations, holism and simple underlying signatures pull in different directions. Journal of Personality and Social Psychology.
In a community of or less, people know everyone well enough to keep each other accountable to get work done, to abide by social standards, and to follow other group policies and norms. Groups of this size are better able to reach consensus and act as one. Beyond that limit, smaller groups start to break off and organizational hierarchies e.
Unlock the full book summary of The Tipping Point by signing up for Shortform. But when that same three-degree drop happens at the tipping point — 32 degrees — rain becomes snow. This book focuses on how to push ideas or products to a tipping point in order to create a social epidemic.
Shortform note: While the book outlines the principles of how to tip epidemics and illustrates them in numerous examples, it lacks in specific tips for applying these principles. And in many societies, 20 percent of criminals are responsible for 80 percent of crimes.
Epidemics tip not only because of the behavior of a handful of key players. A change in the contagiousness and strength of the virus, message, or idea itself can also cause it to tip. In medical terms, this is when a virus evolves to become more contagious or more infectious.
When that happens, people who are infected are less able to fight it off, or stay sick longer, creating more opportunity to infect more people. Connectors tend to be connected to many communities — whether through interests and hobbies, jobs that cause them to work with people in other fields, or other experiences. Their strength is in occupying many different worlds, and bringing them together.
Shortform example: A Connector may be a journalist who interviews many different people for her work, who also plays on a recreational volleyball team, and is a regular at the local rock climbing gym, as well as a familiar face at her church, and also active and well-known in a specific online forum.
She knows many people in these communities on a first-name basis and would be able to connect them if, for example, someone on her volleyball team were looking for a lawyer, and she happened to know a great one who attended her church. You start with a random actor, then name another actor from one of her movies, then name an actor who has been in a movie with that second actor, and continue until you get This is the best summary of The Tipping Point I've ever read.
I learned all the main points in just 20 minutes. Two television shows that launched 30 years apart had the same mission: broadcast educational programming sticky enough to capture the attention of 2-, 3-, and 4-year-olds and have the lessons stick with them to give them a leg up in school. Both shows used careful research to find strategies that made the content extra sticky for their young viewers — some strategies overlapped, while others were totally different. In both cases, small, often unexpected changes made a significant impact on whether or not preschoolers retained the information.
When a television producer named Joan Ganz Cooney masterminded Sesame Street , she wanted to start an epidemic: She wanted to use television to infect preschool-aged children with literacy. Her literacy virus had to be sticky enough to overpower the effects of poverty and parental illiteracy to give a leg up to young children who would otherwise enter school at an academic disadvantage. The change in context had to do with a policing approach called the Broken Windows Theory , which says that smaller signs of disorder — like broken windows left in disrepair on a building — send the message that anything goes.
This subtle message leads to greater crime and public disorder. They made enormous efforts to keep trains clean of graffiti in order to send the message that someone was paying attention and even small infractions would not Being a book club pick meant the Ya-Ya Sisterhood sales grew more quickly — with book club groups of five or more — than it could have through individual sales. The epidemic then spread further when the primarily women in these book clubs recommended Ya-Ya Sisterhood to other friends, family members, and, of course, book clubs.
Every species has a limited capacity for how much information individuals can store, including how many close relationships they can maintain. Detailed explanations, analysis, and citation info for every important quote on LitCharts.
The original text plus a side-by-side modern translation of every Shakespeare play. Sign Up. Already have an account? Sign in. From the creators of SparkNotes, something better. Literature Poetry Lit Terms Shakescleare. Download this LitChart!
Teachers and parents! Struggling with distance learning? Our Teacher Edition on Tipping Point can help. Themes All Themes. Characters All Characters Gaetan Dugas. Symbols All Symbols. The International No. Tipping Point: The biography of an idea It is a way to help understand the emergence of trends and mysterious changes that mark everyday life.
Ideas, products, messages, and behaviors spread just like viruses do.
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