Unit case equals 24 eight-ounce servings. The column, which shows the non-alcoholic beverages consist of commercially, sold beverages, as estimated by the Company based on available industry sources. The country column is derived from The Company's unit case volume while the industry column includes nonalcoholic ready-to-drink beverages only, as estimated by the Company based on available industry sources.
Through an intense focus on Coca-Cola, innovation and new beverages, the company has achieved volume growth of 10 percent in With developing economies and populations, this region has strong long-term potential, and the company is building an exciting family of beverage brands in addition to expanding the popularity of our core brands, led by Coca-Cola. In China, for example, sales of Coca-Cola increased 6 percent.
The total unit case sale of Coca Cola in Asia can be shown by the following pie chart. Among others, Pakistan, India and Bangladesh are those countries where the average consumption is increasing day by day. Each territory, and, in South Africa, each region chooses the community project they would like to support, but are called upon to justify their selections within the Group Policy and Governance Processes.
Additionally, the Group Policy requires each operation to invest the equivalent of at least one percent of its operating profit in community projects. The following section of the report intends to present some examples of how Coca-Cola Sabco partners with its communities to provide support in areas where assistance is required. While Coca-Cola Sabco often provides funding for projects, many of our employees devote their own time to the initiatives we support and we thank them as well as the many people from the community organizations we partner with.
Their selfless devotion to securing the welfare of others helps make the world a place that we can be proud to live in. Awareness activities were extended in to reach 3, part-time employees, dealers, suppliers and contractors. During a further 5, insecticide-treated nets were provided for employees to use at home.
Physical activity and nutrition education are the focus of Company efforts in countries where obesity and lifestyle diseases are rising. New programs have been launched in Greece, in addition to those in Hungary, Romania and Ireland.
It has made a remarkable growth since it origin and it has got a good potential in spite of various hurdles coming its way. By going through its SWOT analysis we can know much more about the company. Some of the strengths listed below: A Strong product line: The company has got various fast moving products which are going great job in the market.
These soft drinks not only quench thirst but also refresh everyone it touches. One of the strong brands of the company is Coca-Cola, which specially doing well in the Pakistan market. It has captured one of the major shares of the soft drink market. Advertising: Advertising plays a major in promoting sales of the product. The company has got one of the best advertising strategies.
Appointing film actors, as the brand ambassadors, makes a great impact on the mind of the customers. The company should try to launch more and more advertising and sales campaigns to promote sales to the maximum WEAKNESS: As no man in this world is a complete man and so are the companies. Every company has got weakness so as Coca-Cola Company too. Some of the weaknesses which the company should overcome are as follows: A. Distribution network: The company has got an average distribution network this is one of the reason why the company fails to fulfill the demand of the customer at time of peak seasons.
Pricing strategy: The company has got a pricing strategy as there is no certainty of rising or fall of price during the peak season. This also hamper the sales of the company as the retailers and distributor get dilemma whether to place the next order or not as increase or decrease in price may hamper their profit margin and blockage of the goods.
The opportunities for the company are as follows: A. Large Market: As Pakistan is said to be one of the biggest market in the world, thus the company survive for long and can expands to its length and width. Still there are thousand of villages which have not been covered by soft drink companies. If the company targets the rural market it can easily make large profits and thus can also satisfy its aim to benefit and refresh the whole nation. Launch of other brands: Coca- Cola Company has got more than brands which are running successfully over the world.
Thus it can launch some more brands in the country, after studying the demand and desire of the people and can deep its roots by winning their minds and hearts. Some of the other competitor in the path of growth to the company is the local soft drinks manufacturers who play an active part at the time of peak season. The other local refreshers like Amrat, Macca and fruit juice etc. B Govt. Policies: The policies of the government also play a major role for the company.
The company can not perform well or in its own way by violating the rules of the government. Thus if the government formulates some policies which creates hindrances in the working of the company it will prove to be one of the major threats. From last two years Government is going to be really very much conscious about the environment. So it affects slightly the revolution of Coke. Economic factors are those actors who effect the production of any industry.
So, Coke is not the out of question. If the economic conditions of the country is not that strong and Coke increases its Price in this situation.
Then it would impact highly negative. Then we come to know that if economic variables are in the favorable position of country then they impact good other wise the impact highly bad. The Coca-Cola Company is committed to helping people make their dreams come true. All over the world, we are involved in innovative programs that give hard-working, Knowledge-hungry students books, supplies, places to study and scholarships.
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